Volvo Service Center Case Study

Service: Volvo Maintenance and Repair

Campaign: Pay Per Click - Adwords

Time Frame: December 2009-Ongoing

Background:

The Volvo Service Center is a full service auto repair shop specializing in the service and repair of Volvo automobiles. The Volvo Service Center is based in Lawrenceville, GA and sought out Cardinal Web Solutions to manage their Pay-Per-Click campaign for Google AdWords.

Challenge:

The Volvo Service Center was seeking to expand upon their traditional marketing activities by entering in to the field of internet advertising.  The Volvo Service Center suffered from a brand new website with no page rank, no search rankings, and therefore no online presence.  The Volvo Service Center sought to obtain relevant clicks, increased contacts via email and phone, and to drive customers to their independently owned Volvo maintenance and repair shop.

            PPC Concerns:

                        Create online advertising presence

                        Minimal budget

                        No ROI on existing website

                        No online presence

Strategy:

The first task Cardinal Web Solutions performed was to consult with The Volvo Service Center to ascertain their business needs and expectations.  After a baseline expectations were set, Cardinal Web Solutions went about researching keyword costs, volume, and competition for the Atlanta Volvo repair and maintenance market.

Creation of AdWords account, Ad Groups, keyword research, creation of PPC organization and bidding strategies, and Ad Copy creation were all performed.

Geo-Targeting was implemented in order to effectively utilize The Volvo Service Center?s advertising budget.  Advertisements are shown only to customers searching for Volvo Repair and Maintenance services within a pre-determined driving distance of The Volvo Service Center?s location.

Results:

Decreased PPC Cost

Increased CTR

Increase in Ad Position