Stickem Archery SEO Case Study

Service: Archery and Bowhunting Supplies

Campaign: Search Engine Optimization

Time Frame : October 2009 - Ongoing

Background:

Stick 'em Archery is fairly new to its industry.  There are many top competitors in this field that have been established for quite some time.  Cardinal Web Solutions has partnered with StickEm to provide SEO consultation on Stick 'em Archery.com's over 14,000 products and 800 pages of content.

Challenge:

Stick 'em Archery had already began to do some of its own SEO before hiring CWS, however, the keyword strategy in use was competing for terms that were too competitive for such a new company.  Cardinal devised a strategy to go after terms that were accessible and attainable for its first round of SEO changes.   CWS has built in relevant and keyword rich content to all category pages and edited all META data issues. 

Cardinal Web Solutions is assisting Stick 'em in developing profitable partnerships on the web to gain more authority for competitive keyword terms.

 SEO concerns:

-         Keyword strategy at on-set of website was too competitive

-         Devoid of popular back-links

-         SEO emphasis was focused in the wrong places

Strategy:

SEO strategy began with devising keyword tactics that would obtain Stick 'em good rankings for terms with high traffic.  The ongoing portion of Stick 'em's SEO project focuses on developing relationships within the archery and bowhunting industries.

Results:

Term: "Buy Bowhunting Equipment"

Google Ranking - 3

Term: "Archery Shop"