Med 101 Case Study



Med101Store.com PPC Case Study Service: Wholesale Medical Supplies Campaign: Pay Per Click - Adwords Time Frame : September 2009-Ongoing Background: Med 101 Store is a online retailer of wholesale disposable medical goods. Med 101 Store sought out Cardinal Web Solutions to manage their Pay-Per-Click campaign on Google AdWords. Challenge: Med 101 Store implemented a Google AdWords Pay-Per-Click campaign to bolster their organic rankings and to market certain products that were lacking organic positioning. Med 101 Store was running a national campaign targeting all of the products they sold such as "bandages", "medical gauze" and "medical tape". Med 101 Store was aggressively marketing certain products but was not realizing the full potential of AdWords. Med 101 Store wanted to obtain higher click-through rates and better ad positioning while staying within the confines of their advertising budget. PPC Concerns: Low ad positioning Low CTR : Click Through Rate High Cost Strategy: The first task Cardinal Web Solutions performed was to consult with Med 101 Store to ascertain their business needs and expectations. After a baseline expectations were set, Cardinal Web Solutions went about researching keyword costs, volume, and competition for the disposable medical supplies market. Creation of new Ad Groups, addition and deletion of keywords, reevaluation of PPC organization and bidding strategies, and Ad Copy modification were all performed. Results: Increased Click-Through Rate Higher Ad Placement Decreased Cost
		Ethical SEO Cardinal Web Solutions only uses ethical Internet Marketing methods to increase your website's profitability. We call it white-hat SEO in our industry, and it ensures that your site will never be banned from the search engines. Furthermore, your rankings will not drop just because you stop our services as we do not use: keyword stuffing, hidden text, external landing pages, link farms, temporary purchased links or black-hat SEO techniques of any kind.