Johns Creek Driving School PPC Case Study



Johns Creek Driving School PPC Case Study Service: Driving School in Johns Creek, GA Campaign: Pay Per Click - Adwords Time Frame : October 2009 - Ongoing Background: Johns Creek Driving School was a new in 2009 driving school located in Johns Creek, GA. Johns Creek Driving School sought out Cardinal Web Solutions to manage their Pay-Per-Click campaign on Google AdWords. Challenge: Johns Creek Driving School had implemented a Google AdWords Pay-Per-Click due to a lack of organic positioning. JCDS was geo-targeting driving school related keywords such as "DUI School", "Defensive Driving School", "Drivers Education" and "Driving School". JCDS recognized that their budget was too high, and their results were too low so they contacted Cardinal Web Solutions to manage their AdWords account. PPC Concerns: Budget too high Cost of clicks too high Results too low Strategy: The first task Cardinal Web Solutions performed was to consult with Johns Creek Driving School to ascertain their business needs and expectations. After a baseline expectations were set, Cardinal Web Solutions went about researching keyword costs, volume, and competition for the Atlanta driving school market. Creation of new Ad Groups, addition and deletion of keywords, reevaluation of PPC organization and bidding strategies, and Ad Copy modification were all performed. Results: Decreased PPC Cost Decreased Cost-Per-Click Decreased CPM Increase in ad position
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