Coast 2 Coast Moving and Storage SEO Case Study



Coast 2 Coast Moving and Storage SEO Case Study Service: Residential/Commercial Movers in Atlanta Campaign: Search Engine Optimization Time Frame : September 2009 - Ongoing Background: Coast 2 Coast Moving and Storage had already built a well presented web presence. What the firm as lacking was any kind of search engine placement. Cardinal Web Solutions was hired to assist in gaining traction both in the organic rankings and Pay Per Click Advertising. C2CMS desired an established SEO company to assist in growing its online presence. Challenge: The most glaring issue with Movingcoast2coast.com was that the website was almost completely image based with Flash integration as well. The site lacked any real textual content and was devoid of inbound links. The site would need to add geographically targeted pages to target service offerings in different areas around the metro Atlanta area. SEO concerns: - Absence of quality links from reputable sources - Lack of keyword density throughout pages - No geographically targeted service pages Strategy: SEO project was built around scalability. The site was to be modified to accommodate geo-targeted pages in order to capture business from outlying areas. First on the plate however was to build out the site to SEO spec. We changed keyword targeting and added text boxes to accommodate higher keyword density. Link building has focused around exploiting current partnership opportunities as well as through developing content for other web masters to link back to. Results: Term: "Atlanta Moving Service" Yahoo Ranking - 1 Term : "Atlanta Moving Company" Yahoo Ranking - 4
		Ethical SEO Cardinal Web Solutions only uses ethical Internet Marketing methods to increase your website's profitability. We call it white-hat SEO in our industry, and it ensures that your site will never be banned from the search engines. Furthermore, your rankings will not drop just because you stop our services as we do not use: keyword stuffing, hidden text, external landing pages, link farms, temporary purchased links or black-hat SEO techniques of any kind.