1. How can Internet Marketing help my business?

More Customers.  Most people now use the internet in place of the Yellow Pages and to research any major purchase.  If you are not at the top of relevant Search Engine Results you simply do not exist.  By marketing your web-site, you build credibility for your business, engage consumers researching a product or service, and can be found by potential customers looking for a local vendor.

 2. What is SEO (search engine optimization)?

SEO involves On-site and Off-site elements.  On-site improvements allow Search Engines to index your content more accurately, and off-site marketing builds back-links to show the Search Engines your site is an authority on the subject.  Together these strategies help raise your organic search engine rankings for relevant keywords so that more potential customers can find you more easily.

 3. How much does SEO cost?

Not much.  Most SEO clients enjoy incredible returns on their investment because improvements made today bear fruit for years to come.  Cardinal Web Solutions does not offer "off the shelf" pricing packages and we warn you against companies that do.  There are an enormous number of variables that impact success and therefore price.  We will work with you to analyze the potential impact we can make to your bottom line.  If we are not confident we can make you money, we will not present a proposal.  We see competitors range in price from a couple hundred to several thousand dollars, including initial deposits and monthly management fees.

 4. How long will it take to get results from SEO?

Not long.  Results typically build over time and they can be remarkably fast once we begin marketing your website.  There are an enormous number of variables that can influence this however, including your competitive landscape and your current website.  Most SEO clients will begin to see immediate improvements in their web-presence with significant returns in as little as a few weeks.

 5. What is PPC (PAY-PER-CLICK)?

PPC (also known as Search Engine Marketing or SEM) is paid advertising that runs alongside the search engine results.  PPC campaigns can target mobile users, specific geographic areas, specific times and days of the week, even the content of email conversations.  Paid ads generate immediate relevant traffic to a website regardless of ranking.  Ad campaigns target keyword searches and the advertiser is only charged if the user clicks on the ad, following through to the advertiser's website.  As such, advertisers do not pay for impressions.  Some consumers avoid ads however, making SEO a vital long term strategy, with PPC delivering short term results.

 6. How much do PPC ads cost?

Not much.  Because PPC does not charge for impressions like most advertising, only when the consumer clicks on an ad, it is very efficient.  The more effective your ad, the lower the cost per click.  This is why professionally managed campaigns deliver a greater return on investment than those managed "part-time".  Cardinal Web Solutions uses professional copywriters and continually split tests ads for every product.  We generate thousands of keywords to target long-tail searches, and continually revise bid prices to meet goals based on conversion rates.   Most of our clients see significant results for as little as $200-$1,000 budgeted monthly.   Unlike some other companies, Cardinal Web Solutions maintains transparent pricing, meaning you know how much of your money is going towards your advertising campaign, and how much is going towards our management fees.

 7. How long does it take to get results from PPC?

Not long.  We can typically research, write, set-up and implement a PPC campaign within 24-hours delivering immediate relevant traffic to your website.

 8. What is Email marketing?

Email marketing leverages email technology to deliver relevant messages to consumers.  Cardinal Web Solutions helps our clients build email marketing lists, craft customized templates for newsletters and special offers, and track delivery and open rates to see how well the campaign is working and who is opening.  Cardinal Web Solutions does not generate SPAM and we educate our clients on the value of true ?Loyalty Marketing? to build relationships with customers.

 9. What is Social Media Marketing?

Social Media Marketing refers to marketing through a broad range of channels where the users typically generate the content, such as blogs and networking sites.  From monitoring the dialog about your brand or industry, to engaging users in a conversation, Cardinal Web Solution can manage your presence in Social Media and help you leverage these technologies to drive revenue.

 10. What is Mobile Marketing?

Mobile Marketing is designed to leverage mobile technologies including smartphone apps, mobile websites, and texting campaigns to engage your customers at the point of purchase.  Cardinal Web Solutions can help you evaluate your business to see opportunities to use this technology to drive revenue and stay current with your customer expectations.

 11. What is Video Marketing?

Video marketing uses the explosive growth of online video content to market your business.  From creating video ads, to negotiating placement in online video content, Cardinal Web Solutions can help you take advantage of this immersive medium to generate sales for your business.